In a high-energy collaboration between Corona and Whistler Blackcomb, I was tasked with designing a series of key visuals to promote an exclusive "Win a Pair of Passes" giveaway. The campaign aimed to drive engagement at Berezan Liquor Store locations by blending Corona’s iconic "This is Living" philosophy with the rugged, aspirational lifestyle of the Pacific Northwest mountains.

 

Working under a tight deadline, my goal was to bridge the gap between summer refreshment and winter adventure. I utilized "Golden Hour" imagery to maintain Corona’s signature warmth while placing the consumer directly in the Whistler landscape.

 

Design Execution

• Typography: I experimented with bold, textured typographic layouts to give the "WIN" messaging a sense of urgency and impact.

• Color & Texture: By using strategic color blocking and distressed textures, I ensured the promotional text felt integrated into the environment rather than just sitting on top of it.

• Brand Harmony: I stayed strictly within the Corona brand guidelines, using their classic navy and gold palette to ensure instant brand recognition amidst the snowy backdrops.