CAMPAIGN
Cutwater Marketing Campaign
CLIENT
Cutwater
YEAR
2026
ROLE
Graphic Designer
DELIVERABLES
Print & Digital Key Visuals
THE BRIEF
Cutwater, a canned cocktail brand, briefed a set of new campaign assets to introduce its lineup and spotlight its newest release, the Lemon Drop Martini. The visuals had to work across formats, from posters and banners to billboards and transit shelters, and present the range clearly at a glance under the “Expertly Mixed Cocktails” message.
THE APPROACH
Working within Cutwater’s established brand, I adapted its navy and bright yellow palette, white wordmark and can packaging into new key visuals to meet the brief. I arranged the Rum Mai Tai, Mango Margarita, Lime Margarita and Lemon Drop Martini in a stepped layout, with each ABV called out beside its can. For the new release, I placed the Lemon Drop Martini in a warm, citrus-lit scene with a martini glass to set it apart from the rest of the range. I then translated the same assets into each format so the campaign reads as one cohesive program at any size.
THE RESULT
The assets give Cutwater a consistent presence across posters, banners, billboards and transit shelters. They introduce the full cocktail lineup and draw attention to the new Lemon Drop Martini wherever shoppers and commuters see them.
