SOCIAL MEDIA
First Capital REIT Social Media
CLIENT
First Capital REIT
YEAR
2022 - 2025
ROLE
Graphic Designer & Video Editor
DELIVERABLES
Social Media Graphics & Videos
THE BRIEF
For three years, I produced graphics and videos for First Capital REIT’s Instagram, Facebook and LinkedIn channels. The goal was to keep a steady flow of engaging, on-brand content that brought the company’s national real estate portfolio to life. It needed to celebrate the tenants, employees and communities behind it and keep followers up to date on company news.
THE APPROACH
I built content around the stories that make First Capital’s properties thrive. I spotlighted tenants across the portfolio, shared employee and tenant stories, posted construction project updates and promoted the company’s charitable initiatives. Each piece was designed to stay consistent with First Capital’s visual identity while being tailored to the audience and format of each platform, from polished LinkedIn updates to more dynamic Instagram content. I also helped shoot and edit the First Capital Recap, a monthly video from the marketing team that rounded up the latest company news in a short, engaging format.
THE RESULT
Over three years, this work gave First Capital a consistent, recognizable presence across its social channels. It strengthened connections with tenants, employees and the wider community, and the monthly First Capital Recap became a regular touchpoint for sharing company news. The role also built my skills in video production and editing alongside graphic design.
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