Each poster began as a hand sketch, which let me work out the composition and character before committing to colour. I drew on pop art for the bold, graphic approach: strong outlines, flat blocks of saturated colour and a modern, high-energy feel. The lineup of three uses a different palette for each show, a turquoise, a crimson and an electric blue, so the set reads as a series while each poster stands alone. The illustrations are paired with a bold, all-caps headline and clear event details, so the information stays legible on a street-side print and on a phone screen. I prepared each design in both print and digital formats, then adapted the social media versions for each platform.